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Joshua Ostroff's career in media research is built on matchmaking and
detective work. By combining marketing and media databases in unique ways,
he leverages information to create insights and solutions. By finding new resources
that are appropriate to a client's needs, he helps ensure that VMR has
the right tool for the job.
"The answers to many client questions are out there, and are often found
in merged databases or in specialized resources that are the right size and
type
for the application. Detective work and brainstorming are part of what we do.
Effective research is the product of creativity and innovation, as well as
sound methods and data."
Josh has worked with marketers, ad agencies, media companies and non-profits
in his media research career, which started at the Boston-based ad agency Hill
Holliday Connors Cosmopulos in the 1980s. Prior to ten years at HHCC as a media
planner and researcher, he worked at the NYC ad firms of NW Ayer and Ted Bates,
both since subsumed into global advertising behemoths, as the M&A trend
swept the advertising trade. He formed VMR in 1992 and has worked on more new
business pitches than he can count, helping agencies to land the Infiniti,
BMW and VW automotive accounts through clever application of media and marketing
research.
Among his most challenging projects is the Center on Alcohol Marketing and
Youth at Georgetown University, for whom VMR is a principle subcontractor in
a foundation-supported effort to measure and reduce underage youth exposure
to alcohol advertising. In the course of changing the way public health advocates,
regulators, opinion leaders and the alcohol industry see the extent of alcohol
marketing that reaches children, Josh and fellow VMR Principal Craig Ross have
contributed to important reports and journal articles, including research published
by CAMY and in the Journal of Public Health Policy and the Archives of Adolescent
and Pediatric Medicine.
Having worked in large ad agencies and as a solo consultant, Josh enjoys the
scale of VMR. "We have learned that we can think big in a small room--the
size of our company is an advantage when it is staffed by people who believe
that anything is possible."
Josh is a 1980 graduate of Brandeis University, and lives with his wife, fiber
artist and web designer Jeanne Williamson Ostroff in Natick, Massachusetts;
their son is an undergraduate at Carleton College. Josh is an active member
of Natick's town government, and has been known to high-five complete
strangers at home games of the Red Sox and Celtics.
Click here to contact Josh.
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