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Senior Consultant
Karen takes a leadership role managing research and analysis for VMR clients
ranging from brand marketers to non-profit advocacy groups. Karen’s outstanding
experience applying syndicated research helps VMR clients quickly find answers
to complex consumer segmentation questions. Karen has developed client solutions
ranging from magazine prototyping to audience research and sales presentations.
Karen has been on both sides of the marketing coin, as both an analyst and
client. She used her agency expertise to develop sophisticated target analyses,
allowing clients to be more focused in their marketing and media strategies.
As a brand marketer, Karen experienced the demands and rigor of making critical
marketing decisions.
Karen has held positions at Hill Holliday Connors Cosmopulos, Toysmart.com,
and Veridiem, among other companies. She is a graduate of the University of
Vermont with a degree in psychology.
Karen lives in Lexington, MA with her husband and two young boys. Before her
children came on the scene, Karen was reported to enjoy skiing, playing tennis,
and traveling.
Click here to contact Karen.
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