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Virtual Media Resources and Clients in the News
March 31, 2006
VMR Assesses High Technology Environment across Massachusetts
The Massachusetts High Technology Council called upon Virtual Media Resources to develop a research methodology for MassTrack – a website that scores Massachusetts communities based on their capability to meet the needs of high technology employers. The website, at www.masstrack.org, scores communities based on ten economic, demographic and community factors.
MetroWest Daily News article | Press Release
February 6, 2006
Virtual Media Resources Focuses on Intelligence for Change
Riding the success of its innovative Brand Airtime™ research service and its groundbreaking media research for Georgetown University’s Center on Alcohol Marketing and Youth, Virtual Media Resources today announced the company’s strategic focus on “Intelligence for Change.” The announcement formalizes VMR’s strategic focus on the cutting edge of new media and the application of media research to public policy analysis.
Press release
December 12, 2005
Innovative Analytic Database Provides Foundation for Comprehensive Report
Virtual Media Resources develops an analytic database of more than 1 million alcohol advertisements on television to support research at Georgetown University’s Center on Alcohol Marketing and Youth.
Press release
October 26, 2005
Data Fusion Technology Enables Georgetown University Report
Virtual Media Resources has developed proprietary systems for integrating data from TNS Media Intelligence, Hispanic Media Monitors (HMM), Broadcast Verification Systems (BVS), Mediamark Research Inc. (MRI), Simmons Media Research Bureau (SMRB), and Arbitron to enable a comprehensive report of exposure of Hispanic youth to alcohol advertising. The data fusion enabled Georgetown University’s Center on Alcohol Marketing and Youth to produce its report Exposure of Hispanic Youth to Alcohol Advertising 2003-2004.
Press release
July 20, 2005
Data Accuracy the Key for Alcohol Responsibility Report
Virtual Media Resources classifies more than 800,000 alcohol television ads in support of a report on responsibility advertising by Georgetown University’s Center on Alcohol Marketing and Youth. VMR develops processes to accurately classify a large volume of advertising with the highest integrity and accuracy.
Press release
The Center on Alcohol Marketing and Youth at Georgetown University
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