Magazine Research: Other Research

Newsweek Media Research Index

Magazine Research: Other Research

1957 - ALFRED POLITZ FOR LIFE - LIFE STUDY OF CONSUMER EXPENDITURES

A description of the consumer market, defined by dollars spent and units bought of numerous categories of products and services. Consumers are further defined by demographics and magazine reading.

1975 - HALEY, OVERHOLSER ASSOCIATES FOR FAMILY WEEKLY, READER'S DIGEST, SPORTS ILLUSTRATED, TIME AND TV GUIDE - PURCHASE INFLUENCE STUDY

A measurement of the relative share of influence of husbands and wives on the purchase of a broad corss-section of advertised products.

1980 - RICHARD H. OSTHEIMER - MAGAZINE ADVERTISING DURING RECESSIONS - JAR, DECEMBER 1980

Analysis of magazine advertising expenditures data 1952 through 1979, to examine the behavior of magazine advertising during recessions and its relationship to the general economy. Analysis found that the amount spent on advertising in magazines is clearly related to the state of the economy.

1981 - F. KELLY SHUPTRINE & DANIEL D. MCVICKER - READABILITY LEVELS OF MAGAZINE ADS - JAR, OCTOBER 1981

Analysis to determine if the readability level of a magazine's advertisements correlates with the level of education of the magazine's readers. Based on TGI data for nine magazines. Study found correlation for only two of the nine magazines.

1981 - BRUCE L. STERN, DEAN M. KRUGMAN AND AND ALAN RESNIK - MAGAZINE ADVERTISING: AN ANALYSIS OF ITS INFORMATION CONTENT - JAR, APRIL 1981

Report of a content analysis of 1,500 ads selected from 100 consumer magazines. Analysis found 86% of the ads contained face-value information potentially of value to the typical buyer, vs. 49% for television commercials found in previous studies.

1982 - HUGH M. CANNON AND GERALD LINDA - BEYOND MEDIA IMPERATIVES: GEODEMOGRAPHIC MEDIA SELECTION - JAR, JUNE/JULY 1982

Discussion of the use of geodemographics to analyze target market profile for domestic airplane travel and media audience profile for four magazines (Better Homes & Gardens, Glamour, National Enquirer and The New Yorker). Paper argues that geodemographic approach is more useful than media imperatives.

1984 - ERDOS & MORGAN FOR SRDS AND SCIENCE 84 - HOW ADVERTISING AGENCIES EVALUATE MAGAZINES

Study to determine use of SRDS Consumer Magazines Rates & Data and other sources among agency media and account executives for magazine evaluation and selection. Based on mail survey completed among 716 respondents. Includes ratings of syndicated audience services.

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