Newspapers: Audience Accumulation/Duplication; R&F Research

Newsweek Media Research Index

Newspapers: Audience Accumulation/Duplication; R&F Research

1962 - CANADIAN FACTS LIMITED, FOR THE CANADIAN DAILY NEWSPAPER PUBLISHERS ASSOCIATION - REPORT OF A STUDY OF THE DAILY NEWSPAPER IN CANADA AND ITS READING PUBLIC.

Study concerning newspaper reading and the place of newspapers in the lives of Canadians. Updated in 1975.

1972 - CANADIAN DAILY NEWSPAPER ASSOCIATION - NEW DIMENSIONS

Report containing results from a series of studies and frequency in a sample of Canadian markets.

1973 - AUDITS & SURVEYS FOR NEWSPAPER ADVERTISING BUREAU - QUANTITATIVE AND QUALITATIVE ASPECTS OF DAILY NEWSPAPER READING

An investigation of who reads the daily paper and how the paper is read. Data reported include demographics, page openings, ad exposure, duplication and time spent reading.

1975 - CANADIAN FACTS LIMITED, FOR THE CANADIAN DAILY NEWSPAPER PUBLISHERS ASSOCIATION - REPORT OF A STUDY OF THE DAILY NEWSPAPER IN CANADA AND ITS READING PUBLIC.

Update of a 1962 study concerning newspaper reading and the place of newspapers in the lives of Canadians.

1981 - JEREMY D. SPRAGUE, CRESMER, WOODWARD O'HARA & ORMSBEE - EXAGGERATED AND UNDERSTATED NEWSPAPER REACH - JAR, DECEMBER 1981

Discussion of two input problems in making newspaper reach estimates based on beta formula: (1) use of 1-issue and 2-issue estimates percentaged on a population base for a broader area than the newspaper circulation area, leading to overestimating net reach; (2) use of 1-issue and 2-issue estimates for morning/evening newspaper combinations as if they were one newspaper, leading to underestimates of net reach.

1982 - MARK MATTISON, KNIGHT RIDDER - TECHNIQUES FOR DEVELOPING NEWSPAPER AUDIENCES - JAR, APRIL/MAY 1982

Report of test in Macon, Georgia ADI to compare newspaper audience turnover rates obtained by a two-interview technique vs. a one-interview technique. Study found that the two-interview method provided higher turnover rates and larger accumulated audiences than the single interview method.

1983 - JEREMY D. SPRAGUE, CRESMER, WOODWARD O'HARA & ORMSBEE - ESTIMATING NEWSPAPER TURNOVER RATES - JAR, JUNE/JULY 1983

Analysis of newspaper turnover rates data from 1980 Three Sigma newspaper study; showed that turnover rate is related (r = -.976) to each newspaper's percent coverage in the SMSA, and not to market size, time of delivery (morning vs. evening) or demographic group. Article provides basis for estimating turnover rates, when not reported in audience study.

1984 - NEWSPAPER ADVERTISING BUREAU - ESTIMATING DAILY NEWSPAPER REACH AND FREQUENCY FOR MAJOR DEMOGRAPHIC SEGMENTS

Report providing look-up tables to estimate reach and frequency for daily newspapers. Based on Scarborough and Simmons data.

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