Newsweek Media Research Index
Newspapers: Advertising Exposure Research
AUDITS & SURVEYS - A STUDY OF THE OPPORTUNITY FOR
EXPOSURE TO NATIONAL NEWSPAPER ADVERTISING
A study of the proportion of newspaper readers who are exposed
to the average page carrying advertising showed that 82% opened
the page. This was fairly constant across demographics and
days of the week.
1973 - AUDITS & SURVEYS FOR NEWSPAPER ADVERTISING
BUREAU - QUANTITATIVE AND QUALITATIVE ASPECTS OF DAILY
NEWSPAPER READING
An investigation of who reads the daily paper and how the paper
is read. Data reported include demographics, page openings, ad
exposure, duplication and time spent reading.
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