Newsweek Media Research Index
Out-of-Home Research: Other Research
1977 - BUDD BUSZEK, TRAFFIC AUDIT BUREAU PLANNING FOR
OUT-OF-HOME MEDIA - TAB PUBLICATION
Comprehensive report concerning how to plan, buy and measure
out-of-home media-including posters, painted bulletins,
advertising on buses, subway cars, taxis, posters located in
airports, train stations and bus stops. This book also
includes a comprehensive, annotated bibliography of out-of-home
research studies through 1977 (updating the 1967 ARF
bibliography).
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- Type of Study
Copyright (c) 1977, 1984, 1991 by Newsweek, Inc. All rights reserved.
Reproductions of the Newsweek Media Research Index must include this
copyright and may not be altered.