Radio Research: Media Image/Audience Behavior Research

Newsweek Media Research Index

Radio Research: Media Image/Audience Behavior Research

1965 - MOTIVATION ANALYSIS, INC. FOR CBS-OWNED RADIO STATIONS - MIKE AND MIKE

A study to determine listeners' attitudes toward, and attention to, radio stations, and how various types of stations compare as vehicles for advertising messages.

1981 - STATISTICAL RESEARCH INC. FOR ABC RADIO NETWORK - RADIO COMMERCIALS STUDY

National study concerning potential negative impact of commercials for various personal care products on station image and audience levels. Results indicated programming elements are the most important factors affecting a station's image and ratings. Study also indicated that the number of commercials carried by a station was potentially more offensive to the listener than any specific commercial.

1982 - BRUSKIN FOR CBS RADIO

National study measuring listeners' ratings concerning the importance of programming elements related to listening behavior.

1982 - ROBERT E. BALON, FOR MCGAVREN GUILD - LISTENING TO THE LISTENERS: A PROFILE OF AMERICAN RADIO AUDIENCE

National study of radio listening behavior and preferences among adults 18 to 54. Based on 1,750 telephone interviews. reports findings concerning: time-spent listening, car radio listening behavior, reasons for listening to radio, relationship of mood and radio station preference, perceptions of AM and FM differences, and other perceptions and opinions about radio.

1983 - THOMAS C. O'GUINN AND TIMOTHY P. MEYER - SEGMENTING THE HISPANIC MARKET: THE USE OF SPANISH-LANGUAGE RADIO - JAR, DECEMBER 1983/JANUARY 1984

Study to test the value of radio language preference as a means by which to segment the hispanic market. Based on personal interviews in shopping centers among mexican-americans in san antonio, texas. Concluded that spanish-language radio and english formats reach very different types of hispanics; therefore radio language preference is a reliable segmentation criterion.

1983 - STATISTICAL RESEARCH INC. FOR NBC - RADIO NEWS STUDY

National study conducted by telephone to examine interest in radio news broadcasts. Study found th that news is important in selecting a radio station, that the image of radio network news is strong among listeners, and that the importance of news transcends demographic differences.

1984 - ROBERT E. BALON FOR MCGAVREN GUILD - THE AM STEREO STUDY: NATIONAL FINDINGS AND IMPLICATIONS FOR MCGAVREN GUILD RADIO

National study of radio listeners, concerning knowledge of AM stereo, image of AM vs. FM stations, amount of time spent listening to AM and FM stations; other radio listening behavior, perceptions, attitudes.

Browse the Newsweek Media Research Index by...

Media Category
Type of Study