Newsweek Media Research Index
Television/Cable Research: Audience Accumulation/Duplication; R&F Research
1978 - HOWARD KAMIN - ADVERTISING REACH AND FREQUENCY - JAR, FEBRUARY 1978
Discussion of the need to translate reach and frequency
estimates into effective frequency estimates; describes method
using frequency distribution and recall data.
1979 - ROBERT S. HEADEN, JAY E. KLOMPMAKER AND JESSE E. TEEL
- PREDICTING NETWORK TV VIEWING PATTERNS - JAR, AUGUST 1979
Description of model to estimate network TV schedule reach and
test of model estimates against diary data. Model does not
require data on audience duplication between pairs of spots.
1989 - CABLETELEVISION ADVERTISING BUREAU - CABLECUME
Documentation manual for cable reach and frequency system
developed by CAB baSed on November 1988 Nielsen data. The
system provides reach and frequency estimates for cable
schedules by age/sex breaks, by daypart.
1990 - KEVIN C. KILLION, DDB NEEDHAM - THE PERSONS CUME STUDY:
A NEW BENCHMARK OF TELEVISION'S DELIVERY - FROM 1990 ARF ELECTRONIC MEDIA WORKSHOP
Description of 1989 Nielsen Persons Cume Study based on people
meter data. This is an update of the 1982 report. This paper
provides examples of types of analyses available from the study.
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