Newsweek Media Research Index
Television/Cable Research: Media Image/Audience Behavior Research
1952 - NBC - TELEVISION TODAY - REPORT 2
In a continuation of the 1950 Hofstra Study, the
characteristics of TV set owners, the patterns of time spent
with TV and other major media and TV sales effectiveness are
investigated.
1963 - GARY STEINER - THE PEOPLE LOOK AT TELEVISION - KNOPF
Comprehensive study of consumer attitudes toward television
conducted in 1960, for CBS, by the Bureau of Applied Social
Research at Columbia University and by Roper. (Follow-up
published in 1973 Bower report.)
1964 - R.H. BRUSKIN FOR WNEW TV - SURVEY OF CHILDREN'S
TELEVISION PREFERENCES, BRAND AWARENESS, PURCHASE
INFLUENCE
In interviews with children 4-12 and their mothers, it was
found that children have very definite TV preferences and have
great influence on the purchase of food products.
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