Newsweek Media Research Index
Intermedia Research: Audience Accumulation/Duplication; R&F Research
1953 - ALFRED POLITZ FOR LIFE - A STUDY OF FOUR MEDIA
A report of the audiences reached by selected magazines, radio
programs, television shows and a Sunday supplement, and their
accumulation patterns.
1966 - PIERRE HOFMANS, MASIUS, BRUSSELS
- MEASURING THE CUMULATIVE NET COVERAGE OF ANY
COMBINATION OF MEDIA - JOURNAL OF MARKETING RESEARCH,
AUG. 1966
A method for measuring the total number of readers, viewers or
listeners of a combination of media and issues.
1970 - W.R. SIMMONS - A NEW LOOK AT REACH AND FREQUENCY
Comparisons of filter recall vs. through-the-book in terms of
frequency distributions and turnover rates for magazines,
newspapers and/or TV.
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