Newsweek Media Research Index
Intermedia Research: Advertising Exposure Research
1955/67 - W.R. SIMMONS FOR THE NEW YORK NEWS - THE PROFILE
OF THE MILLIONS
Landmark series of five newspaper audience studies for the New
York market. From 1962, reports also provided television
audience data including station-break estimates.
1978 - AUDITS & SURVEYS FOR NEWSWEEK - EYES ON
Comparison of television commercial audience in primetime vs.
magazine advertising page exposure. Study found 70% television
commercial audience for primetime break commercials, and 85% ad
page exposure for newsweeklies.
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