Newsweek Media Research Index
General Research: Other Research
1974 - WILLIAM D. WELLS (ED.) - LIFE STYLE AND
PSYCHO-GRAPHICS - AMERICAN MARKETING ASSOCIATION
Comprehensive publication concerning psychographic measures and
their applications in marketing and advertising. Includes a
chapter concerning Life Style Analysis As A Basis For Media
Selection, by Douglas J. Tigert.
1975 - HALEY, OVERHOLSER ASSOC. FOR FAMILY WEEKLY,
READER'S DIGEST, SPORTS ILLUSTRATED, TIME AND TV GUIDE
- PURCHASE INFLUENCE STUDY
A measurement of the relative share of influence of husbands
and wives on the purchase of a broad cross-section of
advertised products.
1980 - RICHARD VAUGHN, FOOTE, CONE & BELDING - HOW
ADVERTISING WORKS: A PLANNING MODEL
- JAR, OCTOBER 1980
Review of advertising effectiveness theory; traditional
theories, consumer behavior models, recent developments, FCB
model.
1985 - CHILTON RESEARCH SERVICES - PURCHASE INFLUENCE:
A MAJOR STUDY OF BUYING INFLUENCES WITHIN THE
CONTEMPORARY AMERICAN HOUSEHOLD
An update and extension of the landmark 1975 Purchase Influence
Study. Sponsored by Better Homes & Gardens, Family Circle,
Life, National Geographic, Newsweek, Parade, People, Reader's
Digest, Sports Illustrated, Sunday Magazine Network, Time, TV
Guide and USA Weekend. This report provides product and brand
purchase influence shares and weights for male and female
household heads, for 106 packaged goods products and 35
durables and services. Results were also analyzed to determine
influence patterns for groups of products, as a basis for
estimating purchase influence for other unmeasured products.
The study was conducted by personal interviews among a national
sample of household heads. 4,917 interviews were completed.
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