Media Category Type of StudyIf you have comments or suggestions about the presentation of the Newsweek Media Research Index on the WWW, please contact Joshua Ostroff.
Please note, however, that I do not have copies of the papers or articles. You can try a research library, trade association, research company, or of course the publications or authors themselves.
"This is the second edition of the Media Research Index prepared with the expert assistance of Pat Murray Finn, formerly Vice President, Media Research, Young & Rubicam. The listings in this report are presented in chronological order by year of publication, within a given media category. Each entry is identified by type of study and by a brief description. In most cases, the description includes a top-line statement of findings or conclusions. While every effort was made to determine the essential findings of each study, we feel it important to note that these brief statements of findings were included merely to clarify the descriptions and may not fully represent the results of the studies. Although we recognize the many worthy possibilities for inclusion, it has been necessary to limit our selections to those studies we feel are of the broadest significance and application.
"We acknowledge with grateful thanks Foote, Cone & Belding, the originator of the Newsweek Media Research Index, and particularly Betty-Ann Morse who provided us with many useful developmental guidelines. We would also like to thank the following people for their interest, their comments - and for the accessibility of their research libraries during the project: Roslyn Arnstein and Hilda Stewart, Advertising Research Foundation; Ann Brady and B. Stuart Tolley, Newspaper Advertising Bureau; Marian Confer, Magazine Publishers of America; Kenneth Costa, Radio Advertising Bureau; Andrea McDonald, Institude of Outdoor Advertising; Jonathan Sims, Cabletelevision Advertising Bureau; Sanda Santora, TDI-Winston Network; Steve Singer, Network Television Association; and Andy Weitzer, Gannett Outdoor.
"As always, your comments on the value and usefulness of the Media
Research Index are greatly appreciated."
Browse the Newsweek Media Research Index by...
Media Category Type of Study